Marvist is focused on providing analytics based marketing services as compared to the traditional creative marketing like web design and advertising.
Thursday, September 4, 2008
Search Engine Marketing & Business Research Services
Marvist is focused on providing analytics based marketing services as compared to the traditional creative marketing like web design and advertising.
Article Submission
What AltaVista Search Engine Likes To See
What do the search engines look for on your site. Well first of all each search engine has different requirements for you to be indexed into their directory or database.
Each search engine is very unique in their own way and have different rules that you must meet before they list your site.
So with that in mind we are going to look at each search engine and open directory on a individual bases. Lets take Alta Vista first and then we will look at the rest of the search engines.
Directory Submission
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Wednesday, September 3, 2008
Keyword Targeting
Australia is a fast growing country and its industry and businesses are becoming more competitive every day. Larger companies are able to throw big budgets into mass media such as TV, radio and print leaving small and medium-sized businesses with the ad in "The Book" which no one reads any more. If you want to do something about your website's traffic, SEO is the answer.
Every good SEO campaign has a comprehensive search phrase research as a foundation. Targeting the right search terms is 50% of all the hard work and is often a matter of trial and error and refinement of the initially selected search terms, all based on their performance and effectiveness. Following example illustrates which phrases we target for example:
Difference Between SEO and SEM
There is a common misconception among many internet marketers about the two terms: SEO and SEM. Much is revealed as soon as one observes the two acronyms. SEO stands for search engine optimisation and SEM for search engine marketing. From this point on it should be pretty clear that the two are a bit like "Apples" and "Fruit". While the term SEO is used more or less correctly, SEM seems to have grown into SEO's paid inclusion counterpart, which is not exactly right.
SEO is only a small part of SEM which focuses on on-site and off-site adjustments in order to produce higher rankings in the search engine result pages. SEO also works well in combination with other SEM disciplines such as traffic analytics. SEM, at the other hand, is a part of even larger entity called Internet Marketing and operates on a rather narrow but effective platform which focuses only on search engines as its marketing delivery ground. SEM encompasses all known strategies used to market online via search engines such as Google, Live and Yahoo and has many overlapping areas with traditional marketing and its well known sub-discipline, SEO.